Digital Marketing Specialist (Experienced)

We are a growing digital marketing agency, seeking an experienced Digital Marketing Specialist to handle our end-to-end digital marketing efforts. If you live and breathe SEO, social media, ads, and data-driven marketing, this role is for you.

Key Responsibilities

• SEO (Search Engine Optimization): Conduct keyword research, optimize on-page elements, improve site rankings, and build high-quality backlinks.
• SMM (Social Media Marketing): Develop and execute strategies for Facebook, Instagram, LinkedIn, Twitter, and TikTok. Manage daily posting, engagement, and growth.
• Paid Ads Management: Plan, launch, and optimize campaigns on Google Ads, Meta Ads, LinkedIn Ads, X ads, and other platforms to maximize ROI.
• Graphic Creation & Post Design: Create or coordinate visuals, creatives, and graphics for ads, posts, and campaigns using tools like Canva.
• Content & Post Creation: Write engaging ad copies, captions, and blog content aligned with brand voice and SEO strategy.
• Email Marketing: Build and execute email campaigns (newsletters, drip sequences, promotions) using tools like Mailchimp, Klaviyo, HubSpot, or MailerLite.
• Analytics & Reporting: Track, analyze, and report campaign performance using Google Analytics (GA4), Google Tag Manager, and ad platform dashboards.
• Marketing Tools Knowledge: Hands-on experience with SEO tools (SEMrush, Ahrefs, Moz), social media tools (Buffer, Hootsuite, Meta Business Suite), and A/B testing tools.
• Stay ahead of trends and recommend new strategies for continuous growth.

Requirements

• 2+ years of digital marketing experience.
• Proven expertise in SEO, SMM, PPC/paid ads, and content marketing.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and SEO tools.
• Strong graphic creation and copywriting skills.
• Ability to manage multiple projects and meet deadlines.
• Excellent communication and analytical skills.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Paid time off

Work Location: In person