Digital Marketing Specialist

Job Title: Digital Marketing Specialist

The Role:

If you're the kind of person who loves having a new project every day, this is the role for you. We need someone who lives and breathes digital marketing, and is a marketing jack-of-all-trades with technical knowledge that will help them own significant KPIs responsible for driving product growth.

This role will be responsible for many different tasks, so having the ability and enthusiasm to pivot in the middle of your workday at a moment's notice is a bonus.

Roles & Responsibilities:

Work directly with the Director of Operations and Marketing to develop and implement marketing strategies

Become a small business and product expert

QA and testing of website, marketing channels, and products as needed

Content creation, including copywriting, proofreading, and development with SEO in mind

KPI-driven reporting and data analysis that monitors behaviour and creates actionable plans to improve results

Email marketing experience with newsletters, automated emails, and eblasts

Occasional graphic design, white paper design, and short video editing, carefully following a brand guide

Organizational support, including organizing meetings and handling inquiries

Conducting market research and staying on top of product market trends

Collaborate with remote team members as needed (potentially at early or later hours)

Event support online and offline, including webinars, trade shows, and special events

Social media management including post creation and scheduling and developing content calendars

PPC experience with Google, Meta (Facebook and Instagram), and LinkedIn

Qualifications:

4-6 years of professional experience or related schooling in a well-regarded technical college or a degree in marketing

Previous experience in partner, affiliate, and influencer marketing is an asset

Strong problem-solving skills and adaptability to new challenges/tools

A desire for both independent work and team projects that require collaboration

Superb written and verbal communication skills in English

Experience with HubSpot Marketing Hub, Monday Marketer, and Figma

Comfort with working 100% remotely and checking in regularly having dedicated office space is ideal as calls are frequent

Excellent knowledge of Microsoft Excel, Word, PowerPoint, and Outlook

Highly self-motivated, assertive, and professional

Solid knowledge of website analytics tools, including Google Analytics and Microsoft Clarity

A knack for efficient and action-plan-driven brainstorming is a huge plus

Able to pass a background check

Excellent knowledge of AI tools, including best practices, efficient prompts, and limitations

Knowledge of small business, finance, B2B, payments or accounting is required