Digital Marketing Specialist

Job Description

Responsibilities 1) Develop, execute, and optimize PPC campaigns across platforms such as Google Ads, Bing Ads and all paid media for digital performance. 2) Conduct keyword research and analysis to identify relevant and high-performing campaign keywords. 3) Create compelling ad copy and landing pages that drive clicks and conversions. 4) Monitor campaign performance and adjust strategies to meet KPIs and goals. 5) Collaborate with clients and internal teams to align campaign objectives and expectations. 6) Provide regular reporting and analysis on campaign performance to clients and internal teams. 7) Stay current with industry trends and best practices to improve campaign performance continually. Requirements 1) 4+ years of experience in PPC advertising 2) Proven track record of successfully managing and optimizing PPC campaigns to meet KPIs and goals 3) Strong analytical skills with experience using tools such as Google Analytics, Google Ads, and Microsoft Advertising 4) Excellent communication and collaboration skills to work effectively with clients and internal teams 5) Ability to think creatively and strategically to drive results Show more Show less