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Digital Marketing Specialist

Digital Marketing Specialist

Decision Foundry

3 - 8 years

5 - 10 Lacs

Bengaluru

Posted:1 day ago| Platform:

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Skills Required

IT services B2B Marketing Google Analytics Web analytics Social media Brand awareness content marketing SEO Digital marketing marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Role

We are looking for a talented Digital Marketing Specialist to lead and execute our content marketing programs on LinkedIn and our corporate website. The ideal candidate will have a strong background in digital marketing, with at least 3 years of experience and a minimum of 2 years focused on B2B marketing. You will be responsible for driving engagement, brand awareness, and lead generation through compelling SEO-optimized content, webinars, blogs, and events.

Key Responsibilities:

Develop and implement content marketing strategies targeting B2B audiences on LinkedIn, company website and other channels.
Manage all website content including planning, creation, updates, and optimization to ensure accuracy, relevance, and SEO effectiveness.
Oversee external agencies and vendors supporting digital marketing activities, including content creation, SEO, website development, and campaigns. Ensure timely delivery and quality of work.
Plan, promote, and manage webinars and virtual events to generate qualified leads.
Write and publish blogs that reflect industry trends, company expertise, and customer pain points.
Collaborate with sales, and technical teams to gather input and create relevant, authoritative content.
Monitor, analyze, and report on content marketing performance metrics; use insights to optimize campaigns.
Stay updated on industry best practices, SEO trends, and digital marketing tools to continually enhance content effectiveness.
Assist with managing the company s social media presence beyond LinkedIn, if required.

Qualifications:

Bachelor s degree in Marketing, Communications, Business, or a related field is preffered.
Minimum 3 years of experience in digital marketing.
At least 2 years of experience specifically in B2B marketing.
Strong knowledge of SEO best practices and website content creation and management.
Experience managing external agencies and vendors.
Experience planning and executing webinars and digital events.
Proven skills in blog creation and content development.
Familiarity with marketing automation platforms and analytics tools (e.g., Google Analytics, LinkedIn Campaign Manager, HubSpot, or similar).
Experience working in or with IT services companies is a strong plus.
Excellent written and verbal communication skills.
Ability to work independently and manage multiple projects simultaneously.

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Digital Marketing Specialist