Digital Marketing Specialist

JOB SUMMARY

We are looking for a dynamic and results oriented Digital Marketing Specialist to plan, execute, and optimize a wide range of digital marketing campaigns, including paid advertising, social media, email marketing, SEO, and content marketing. The ideal candidate will be data-driven, creative, and capable of delivering measurable results across multiple digital channels.

KEY ROLES AND RESPONSIBILITIES

• Plan and manage digital marketing campaigns across PPC, social media, email, and display networks.
• Conduct keyword research, audience targeting, and competitor analysis.
• Create and optimize ad copies, creatives, landing pages, and email content.
• Monitor performance, adjust budgets, bids, and strategies to maximize ROI.
• Run A/B tests to improve engagement and conversions.
• Track metrics (CTR, CPC, CPA, ROAS, conversions) and maintain reporting dashboards.
• Support SEO and content marketing initiatives.
• Stay updated with digital marketing trends and platform updates.

REQUIRED SKILLS & QUALIFICATIONS

• Proven experience in running paid advertising campaigns (Google Ads, Meta Ads etc.).
• Strong understanding of keyword bidding, targeting strategies, and budget allocation.
• Skilled in Google Analytics, Tag Manager, and marketing performance analysis.
• Ability to analyze data and make ROI-focused decisions.
• Strong copywriting, creative thinking, and content optimization skills.
• Certifications in Google Ads, Meta Blueprint, or relevant digital marketing courses (preferred).

Education & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field (preferred but not mandatory).
• 3+ years of experience in digital marketing or related roles.

Key Performance Indicators (KPIs)

• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Lead/Sales Volume
• Website traffic and engagement metrics

COMPENSATION

• Starting Salary: ₹25,000 per month (based on experience and performance)

Schedule

• Day shift: 9:00 AM – 6:00 PM
• Working Days: Monday to Friday

Job Type: Full-time

Pay: From ₹25,000.00 per month

Work Location: In person