Digital Marketing Specialist

• Develop and implement digital marketing strategies to promote the company’s products, services, or brand across multiple online platforms.
• Plan and execute campaigns for SEO, SEM, social media, email marketing, and display advertising.
• Manage and optimize website content to ensure improved visibility and higher rankings on search engines (Google, Bing, etc.).
• Conduct keyword research and implement best SEO practices for both on-page and off-page optimization.
• Plan and manage social media marketing efforts (Facebook, Instagram, LinkedIn, X/Twitter, YouTube, etc.) to build brand awareness and audience engagement.
• Monitor and analyze performance metrics such as traffic, engagement, conversion rates, ROI, and campaign effectiveness using tools like Google Analytics, Google Ads, and Meta Business Suite.
• Create and manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) and track performance to maximize ROI.
• Coordinate with the content and design teams to produce creative marketing materials such as blogs, infographics, videos, and landing pages.
• Develop and execute email marketing campaigns—from database management to designing, scheduling, and tracking performance.
• Stay updated with the latest digital marketing trends, tools, and algorithms to keep the brand competitive and relevant.
• Manage and grow online reputation through customer engagement, reviews, and response strategies.
• Collaborate with the sales and product teams to align marketing campaigns with business objectives.
• Prepare monthly reports and dashboards summarizing campaign results, insights, and recommendations for improvement.
• Utilize marketing automation tools and CRM systems to streamline marketing operations and track customer journeys.
• Identify and explore new digital channels and growth opportunities to increase reach and lead generation.

Job Type: Full-time

Pay: From ₹25,000.00 per month

Work Location: In person