Digital Marketing Specialist

• Job Title: Digital Marketing Executive

Location: Kothamangalam
Company: Back2Farm Pvt. Ltd.
Type: Full-Time

Accommodation provided

Job Summary

We’re looking for a creative and data-driven Digital Marketing Executive to lead our online marketing efforts and build a strong digital presence for Back2Farm. This role requires a hands-on content creator who can plan and execute campaigns, shoot and edit videos, and tell compelling stories across digital channels.

Key Responsibilities

• Develop and execute digital marketing strategies across SEO, SEM, social media, and email
• Plan and manage content calendars for platforms like Instagram, LinkedIn, Facebook, and YouTube
• Create original content (photos, reels, short-form videos, graphics, blog posts) tailored to our agritech audience
• Shoot, edit, and produce videos for campaigns, farmer stories, behind-the-scenes, and product explainers
• Monitor digital trends and recommend new formats, tools, and platform strategies
• Manage paid ad campaigns (Google Ads, Meta Ads, LinkedIn Ads) for lead generation and brand growth
• Track KPIs (reach, engagement, conversions) and optimize campaigns based on data insights
• Collaborate with product and operations teams to align messaging and visuals with ongoing initiatives

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Agribusiness, or related field
• 1–2 years of experience in digital marketing, content creation, or social media management
• Skills in videography and video editing (e.g., Adobe Premiere Pro, Final Cut Pro, or mobile editing tools)
• Basic graphic design ability (Canva, Adobe Creative Suite, or similar)
• Strong understanding of digital channels, SEO, and performance marketing
• Excellent communication and storytelling skills

Job Type: Full-time

Pay: ₹12,000.00 - ₹20,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Commission pay
• Performance bonus

Education:

• Bachelor's (Preferred)