Digital Marketing Specialist

Job Description

ABOUT US Anker Innovations is a multinational consumer electronics company. Our various consumer brands, including Anker, Nebula, eufy, and Soundcore, develop innovative products that are sold worldwide. Today we have over 4000 employees in Asia, Europe, the Middle East and the United States, and we are always looking for top talent to join our team. ABOUT THIS ROLE We are seeking a highly skilled and experienced Digital Marketing Specialist to lead our digital marketing efforts in the fast-paced technology industry, based in our Bangalore, India office . The ideal candidate will have a strong background in various digital marketing channels, a keen understanding of the technology market, and the ability to design and execute effective marketing strategies that drive growth and engagement for Anker Innovations brands in India. RESPONSIBILITIES Develop and implement a cohesive digital marketing plan to increase brand awareness and market share. Manage the creation of relevant and engaging digital content for all channels, including websites, and social media platforms. Oversee the company's social media profiles and presence, including Facebook, Instagram, X, Snapchat, YouTube, and additional channels that may be deemed relevant. Monitor and analyze the effectiveness of marketing content and campaigns, using key performance indicators (KPIs) and metrics such as website traffic, conversion rates, and return on investment (ROI). Collaborate with internal teams, such as product development and sales, to align digital marketing strategies with business goals. Manage and optimize online advertising campaigns, including pay-per-click (PPC), display advertising, and retargeting efforts. Conduct market research to identify digital marketing trends and insights within the technology sector. Manage email marketing campaigns, including the design and distribution of newsletters, promotional offers, and product updates. Collaborate with external agencies and vendors as needed to execute digital marketing initiatives. Develop and manage the digital marketing budget, ensuring effective allocation of resources. Stay up-to-date with digital marketing technologies and advancements, applying insights to improve marketing efforts. QUALIFICATIONS & EXPERIENCE Bachelors degree in Marketing, Communications, or a related field. 2-5 years proven working experience in digital marketing, particularly within the technology industry. Strong understanding of current online marketing concepts, strategy, and best practices. Experience with SEO/SEM, email marketing, social media, and display advertising campaigns. Proficiency in marketing automation technology and digital marketing tools/platforms. Excellent analytical skills and the ability to mine data to inform decisions. Strong project management skills, with the ability to lead and manage multiple projects simultaneously. Excellent communication and collaboration abilities. Creative thinker with a customer-centric approach to marketing. PREFERRED SKILLS Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. Experience of working with Meta, Snap & Google advertisement tools & dashboards. Experience with CRM software and digital analytics tools (e.g., Google Analytics). Knowledge of web design principles and content management systems. Familiarity with graphic design software (e.g., Adobe Creative Suite). Understanding of the technology industry and its trends. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. Excellent communication and interpersonal skills. WORK ENVIRONMENT Office based role in Bangalore, Karnataka, India Occasional travel for industry events or company meetings may be required