Bengaluru
INR 0.5 - 0.9 Lacs P.A.
Work from Office
Full Time
ABOUT US Anker Innovations is a multinational consumer electronics company. Our various consumer brands, including Anker, Nebula, eufy, and Soundcore, develop innovative products that are sold worldwide. Today we have over 4000 employees in Asia, Europe, the Middle East and the United States, and we are always looking for top talent to join our team. ABOUT THIS ROLE We are seeking a highly skilled and experienced Digital Marketing Specialist to lead our digital marketing efforts in the fast-paced technology industry, based in our Bangalore, India office . The ideal candidate will have a strong background in various digital marketing channels, a keen understanding of the technology market, and the ability to design and execute effective marketing strategies that drive growth and engagement for Anker Innovations brands in India. RESPONSIBILITIES Develop and implement a cohesive digital marketing plan to increase brand awareness and market share. Manage the creation of relevant and engaging digital content for all channels, including websites, and social media platforms. Oversee the company's social media profiles and presence, including Facebook, Instagram, X, Snapchat, YouTube, and additional channels that may be deemed relevant. Monitor and analyze the effectiveness of marketing content and campaigns, using key performance indicators (KPIs) and metrics such as website traffic, conversion rates, and return on investment (ROI). Collaborate with internal teams, such as product development and sales, to align digital marketing strategies with business goals. Manage and optimize online advertising campaigns, including pay-per-click (PPC), display advertising, and retargeting efforts. Conduct market research to identify digital marketing trends and insights within the technology sector. Manage email marketing campaigns, including the design and distribution of newsletters, promotional offers, and product updates. Collaborate with external agencies and vendors as needed to execute digital marketing initiatives. Develop and manage the digital marketing budget, ensuring effective allocation of resources. Stay up-to-date with digital marketing technologies and advancements, applying insights to improve marketing efforts. QUALIFICATIONS & EXPERIENCE Bachelors degree in Marketing, Communications, or a related field. 2-5 years proven working experience in digital marketing, particularly within the technology industry. Strong understanding of current online marketing concepts, strategy, and best practices. Experience with SEO/SEM, email marketing, social media, and display advertising campaigns. Proficiency in marketing automation technology and digital marketing tools/platforms. Excellent analytical skills and the ability to mine data to inform decisions. Strong project management skills, with the ability to lead and manage multiple projects simultaneously. Excellent communication and collaboration abilities. Creative thinker with a customer-centric approach to marketing. PREFERRED SKILLS Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. Experience of working with Meta, Snap & Google advertisement tools & dashboards. Experience with CRM software and digital analytics tools (e.g., Google Analytics). Knowledge of web design principles and content management systems. Familiarity with graphic design software (e.g., Adobe Creative Suite). Understanding of the technology industry and its trends. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. Excellent communication and interpersonal skills. WORK ENVIRONMENT Office based role in Bangalore, Karnataka, India Occasional travel for industry events or company meetings may be required
Bengaluru
INR 0.5 - 0.9 Lacs P.A.
Work from Office
Full Time
ABOUT US Anker Innovations is a multinational consumer electronics company. Our various consumer brands, including Anker, Nebula, eufy, and Soundcore, develop innovative products that are sold worldwide. Today we have over 5000 employees in Asia, Europe, the Middle East and the United States, and we are always looking for top talent to join our team. ABOUT THIS ROLE We are looking for a dynamic and results-driven E-commerce Key Account Specialist (KAS) to drive growth and strengthen our relationships with key online marketplaces and platforms. As a KAS you would manage and optimize the brands' performance on markeplaces to achieve both short and long terms goals. This is a strategic and operational role which requires a blend of relationship management, data analysis, sales strategy and marketing excecution. RESPONSIBILITIES Develop and manage strong relationships with e-commerce/quick commerce platforms like Amazon, Flipkart, Myntra, Blinkit, etc. Be the primary point of contact for e-commerce partners to address operational, promotional, and business needs. Plan and execute sales strategies to achieve weekly, monthly, quarterly, and annual targets Identify new growth opportunities for all our Brands, optimize listings, and introduce new SKUs on partner platforms. Work closely with the supply chain team to ensure the right stock levels and minimize stockouts or overstocking. Drive visibility and relevance within the platforms category pages. Plan and manage promotional campaigns, seasonal sales, and advertising initiatives with platforms. Analyze pricing strategies and maintain competitiveness while protecting margins. Negotiate marketing support, platform visibility, and other opportunities with account managers. Monitor campaign ROI, sales performance, conversion rates, traffic, and campaign results using platform dashboards and analytics tools. Provide insights and actionable recommendations based on data trends. Stay updated with market trends, competitor activities, and platform policy changes. Identify emerging opportunities and challenges to keep ahead in the competitive landscape. Collaborate with platform teams to resolve customer service issues and enhance buyer satisfaction. Ensure product descriptions, images, and other content meet platform standards. Create business plans for your accounts; Think strategically - see the bigger picture and set relevant aims and objectives in order to develop and improve the business within your accounts for the long term; Work strategically - working with distribution partners, carrying out necessary planning in order to implement operational changes and meet customers demands; Discuss and plan promotional strategy/budgeting and activities with the marketing department; Liaise with the finance team, warehousing, and logistics departments as appropriate; Seek ways of improving the way the business operation QUALIFICATIONS & EXPERIENCE Bachelors degree in Business, Marketing, or related field (MBA preferred). 25 years of experience in e-commerce account management or related roles. Proven track record of managing e-commerce platforms and achieving revenue targets. Strong understanding of online marketplaces, digital marketing, and sales strategies. Analytical mindset with proficiency in tools like MS Excel, Power Point, Google Analytics, and marketplace dashboards. Excellent communication, negotiation, and relationship management skills. Flexible and creative. Willing to travel on a regular basis.
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