Digital Marketing - SEO Specialist

1 - 3 years

4 - 7 Lacs

Posted:3 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • SEO Strategy Development:

    Create and execute comprehensive SEO strategies tailored to Ecommerce and B2C business models to improve search engine rankings, drive organic traffic, and maximize ROI.

  • Keyword Research:

    Conduct thorough keyword research to identify high-impact search terms and optimize product listings, landing pages, and other content for targeted keywords.

  • On-Page Optimization:

    Implement on-page SEO best practices including meta tags, headings, internal linking, and URL structure to enhance content visibility and relevance.

  • Technical SEO:

    Perform technical SEO audits to identify and resolve issues related to site speed, mobile-friendliness, crawl errors, and other technical aspects that impact search engine rankings.

  • Content Optimization:

    Collaborate with content creators to develop SEO-friendly content strategies that drive engagement and conversions. Optimize product descriptions, blog posts, and other content for search engines.

  • Link Building:

    Develop and execute link-building strategies to acquire high-quality backlinks that improve domain authority and search engine rankings.

  • Performance Analysis:

    Monitor and analyze SEO performance using tools such as Google Analytics, Google Search Console, and other SEO tools. Provide regular reports and insights on key metrics, including traffic, rankings, and conversion rates.

  • Competitor Analysis:

    Conduct competitive analysis to identify strengths, weaknesses, and opportunities in the SEO landscape. Stay informed about industry trends and updates to ensure strategies remain current and effective.

  • Collaboration:

    Work closely with marketing, development, and design teams to ensure SEO best practices are integrated into all aspects of the website and digital marketing initiatives.
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