Digital Marketing & SEO Executive

Roles & Responsibilities

• Plan, execute, and manage digital marketing campaigns across SEO, social media, email, and web platforms.
• Develop and optimize website content (WordPress) and landing pages for SEO and user engagement.
• Create engaging social media content (posts, infographics, short-form videos, stories) using Canva and other creative tools.
• Manage and grow presence across Facebook, Instagram, LinkedIn, and emerging platforms with organic strategies.
• Execute email marketing campaigns via Mailchimp and similar tools for lead nurturing.
• Conduct keyword research and use tools like SEMrush, Ahrefs, MOZ for SEO optimization and competitor analysis.
• Track and analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and reporting dashboards.
• Assist in setting up and optimizing paid campaigns (Google Ads, Meta Ads, LinkedIn Ads) as the company expands into paid media.
• Stay updated with the latest digital marketing and AI tools (ChatGPT, Gemini, Canva AI, etc.) to improve content creation, SEO, and reporting workflows.
• Collaborate on content writing for blogs, websites, and social platforms.
• Manage multiple projects with strong time management and self-ownership.

Required Skills & Qualifications

• Minimum 1 year of experience in digital marketing.
• Strong knowledge of SEO, content marketing, and organic social media strategies.
• Hands-on experience with Canva, Mailchimp, WordPress, GTM, GA4.
• Basic to intermediate understanding of Google Ads, Meta Ads, LinkedIn Ads.
• Experience with SEO tools like SEMrush, Ahrefs, MOZ.
• Ability to write, edit, and optimize content for websites, blogs, and social media.
• Strong analytical mindset with ability to interpret campaign data and create actionable insights.
• Familiarity with AI tools (ChatGPT, Gemini, etc.) to enhance efficiency in content creation and analysis.
• Excellent communication and teamwork skills.
• A self-learner who keeps up with the latest digital marketing and AI trends.

Preferred Skills

• Creative eye for design and social media storytelling.
• Basic knowledge of video editing tools (desirable but not mandatory).
• Previous experience working in a digital agency or IT/software industry is a plus.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person