Digital Marketing (Retail)

About the Job:

We are looking for a passionate and dynamic experienced retail marketing Professional to join our team at Manipal Hospitals!

About Us:

As a pioneer in Healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 5 million patients annually. Today we stand as an integrated network with a pan-India footprint of 38 hospitals across 19 cities with 10,500 beds, and a talented pool of over 7,200 doctors and an employee strength of over 20,000.

Role:

Location:

Key Purpose of the Job :

To lead the creation, launch, and ongoing growth of an integrated healthcare retail platform offering preventive health check packages, vaccinations, telemedicine services, and home care solutions. This role is responsible for managing product development—from concept through commercialization—by coordinating with cross‑functional stakeholders (e.g. clinical teams, operations, marketing, legal, regulatory, technology, and external partners). The successful candidate will drive go‑to‑market execution primarily via digital channels, while also overseeing offline marketing initiatives and partnerships to maximize reach and adoption. The overarching goal is to ensure seamless delivery of consumer‑centric healthcare services, elevate patient satisfaction, and drive scalable revenue growth.

What You’ll Do:

• Define & prioritize product roadmap for health check packages, vaccination offerings, telemedicine modules, and home-care services
• Engage stakeholders such as clinicians, medical operations, quality & compliance, engineering, sales, digital marketing, and external service providers
• Translate clinical and consumer insights into product specs, user stories, and implementation plans using Agile methods
• Drive product launch and market adoption, coordinating digital marketing (e.g. social media, email, app stores) alongside offline campaigns (e.g. community outreach, point-of-care promotion)
• Monitor performance metrics, gather user feedback, iterate on offerings, and optimize user experience and commercial impact
• Manage regulatory compliance, financial planning, vendor partnerships, and interdepartmental communications

What We Are Looking For:

• Graduate/MBA/Any Post-Graduate
• 2-4 years of experience
• Agile Product Management
• Data & Market Analysis

What We Offer:

Competitive salary and benefits package

Opportunities for professional development and career growth

A collaborative and inclusive work environment

Interested persons can apply by sending their resumes through the below mentioned link

Career | Manipal Hospitals