Digital Marketing Performance Campaign Manager

Role Overview

We are looking for a results-driven Performance Campaign Manager with strong hands-on experience in managing, optimizing, and scaling digital performance campaigns. The role requires deep ownership of accounts, strong analytical skills, and the ability to self-manage and work closely with agencies and internal stakeholders to deliver measurable business outcomes.

Qualification & Experience

• Graduate or post graduate field (technical background is a plus).
• 6+ years of hands-on experience in digital performance marketing.
• Strong working knowledge of Google Ads, Meta, LinkedIn, Taboola, and other paid media platforms.
• Proven experience in independently managing accounts campaign setup, execution, optimization, and scaling.
• Strong analytical mindset with the ability to derive insights and drive decisions through data.
• Prior experience working with or managing digital marketing agencies.
• Basic technical understanding of HTML, PHP, landing pages, and tracking frameworks is an added advantage.

Key Responsibilities

• Take complete ownership of performance marketing campaigns across Google, Meta, LinkedIn, Tabula , property portals, and emerging platforms.
• Manage and coordinate with digital agencies, ensuring delivery against agreed KPIs and timelines.
• Plan, execute, monitor, and optimize campaigns to achieve targets related to CPL, ROAS, lead quality, and conversions.
• Manage daily budgets, spend pacing, and monthly allocations to ensure efficient utilization and performance consistency.
• Continuously analyze campaign performance and optimize creatives, audiences, bidding strategies, and funnels.
• Drive landing page optimization through regular A/B testing of creatives, copies, CTAs, forms, and user journeys.
• Prepare and present weekly and monthly performance reports, highlighting insights, learnings, and action plans.
• Collaborate closely with brand and internal teams to execute an integrated multi-channel marketing approach.
• Identify opportunities to scale high-performing campaigns and improve efficiency within existing channels.
• Test and evaluate new platforms, formats, and trends to stay ahead in the performance marketing ecosystem.
• Ensure a data-led test-and-learn approach, with clear hypotheses, experiments, and outcome tracking.
• Create or guide agencies on new audience segments and niche targeting strategies to improve lead quality and performance.
• Take end-to-end ownership of assigned initiatives with strong accountability and execution focus.

What We Offer

• Competitive salary aligned with experience and performance.
• Quarterly performance-based incentives.
• Private Medical Insurance.
• Exposure to challenging, high-impact projects.
• Clear career growth, learning, and leadership opportunities.
• Exposure to high-volume digital campaigns and martech ecosystems.