Digital Marketing

Job Title: Digital Marketing Specialist
Company Name: Manipal Hospitals Job Description: Manipal Hospitals is seeking a highly motivated and creative Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our services and enhance our brand visibility online. You will play a crucial role in increasing our online presence and driving patient engagement through various digital channels. Key Responsibilities: - Develop and execute digital marketing strategies to drive traffic, engagement, and conversions. - Manage and optimize social media accounts, including content creation, posting, and community engagement. - Utilize SEO and SEM techniques to improve visibility on search engines and drive organic traffic. - Analyze and report on website and campaign performance using various analytics tools. - Create compelling content for websites, blogs, email campaigns, and social media. - Collaborate with cross-functional teams to support marketing initiatives and align messaging. - Stay up-to-date with the latest digital marketing trends, technologies, and best practices. - Manage budgets and allocate resources effectively for various marketing activities. - Develop and monitor email marketing campaigns to drive patient leads and engagement. Skills Required: - Proven experience in digital marketing, preferably in the healthcare sector. - Strong understanding of SEO, SEM, PPC, and social media marketing. - Excellent written and verbal communication skills. - Proficiency in analytics tools such as Google Analytics, Google Ads, and social media insights. - Creative mindset with the ability to develop engaging content. - Strong project management skills and ability to work independently. - Knowledge of email marketing platforms (e.g., Mailchimp, Constant Contact). Tools Required: - Google Analytics - Google Ads - SEO tools (e.g., SEMrush, Moz) - Social media management tools (e.g., Hootsuite, Buffer) - Email marketing platforms (e.g., Mailchimp, Constant Contact) - Content management systems (CMS) - Graphic design software (e.g., Adobe Creative Suite, Canva). If you are passionate about digital marketing and ready to make a significant impact in the healthcare sector, we encourage you to apply for this exciting opportunity at Manipal Hospitals.

About the Role:
- The Digital Marketing Specialist at Manipal Hospitals will develop and execute comprehensive digital marketing strategies to enhance online presence. - You will manage various marketing channels including social media, email, and website content to drive patient engagement and acquisition. - The role involves analyzing digital performance metrics to optimize campaign effectiveness and improve overall ROI. About the Team: - You will join a dynamic team of marketing professionals focused on increasing brand awareness for Manipal Hospitals. - The team collaborates closely with other departments, including patient services and IT, to ensure cohesive messaging and branding. - Continuous learning and innovation are encouraged, fostering a creative environment to explore new marketing trends and techniques. You are Responsible for: - Creating engaging and informative content that aligns with the hospital's goals and resonates with the target audience. - Implementing SEO strategies to enhance website visibility and increase organic traffic to Manipal Hospitals' online platforms. - Managing and monitoring social media accounts, responding to inquiries, and engaging with the online community to build a strong digital presence. To succeed in this role – you should have the following: - Proven experience in digital marketing, preferably within the healthcare sector, demonstrating a strong understanding of online patient engagement. - Proficiency in digital marketing tools and analytics platforms to track and report on campaign performance. - Excellent communication skills, with the ability to create compelling narratives and visuals that resonate with diverse audiences.