Digital Marketing Manager

Responsibilities

At least should be any graduate and should have 1-5 years of experience in Digital marketing. Should be certified and should have hands-on experience in Google Adwords, SEO, Social Media, SMO, Email-Campaign, and Digital marketing.

Assist in the formulation of strategies to build a lasting digital connection with customers.

Plan and monitor the ongoing company presence on social media (Instagram, Facebook, YouTube, Twitter, Tumblr, Pinterest, Houzz etc.)

Launch optimized online adverts through Google Adwords, Facebook Ads Manager etc. to increase company lead generation activities and brand awareness

Be actively involved in SEO efforts (Keyword Research & Rankings, On-Page & Off-Page optimization, Image optimization etc.)

Prepare online newsletters and promotional emails and organize their distribution through various channels

Provide creative ideas for content marketing and update the website, social media platforms. Collaborate with 3D visualizer teams to improve user experience

Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

Acquire insight into online marketing trends and keep strategies up-to-date.

Should be able to perform the job without any help and need to handle it individually.

Ensure to produce effective results for the company by using digital marketing concepts.

Should produce the proper plan in place and get effective results for the company month on month.

Should have good communication and presentation skills.

Effectively generate leads from Campaigns and take responsibility for ROI.

Do follow up with the Presales team to fulfill the target of meeting numbers and achieve the same as well in every month.

Create a strategy for Lead Generation Campaign and Social Media posts for customer engagements.

Should prepare a weekly performance report and Presentation of ROI.

Should effectively run Campaigns on YouTube, LinkedIn, and Pinterest.

Requirements

Proven 3-5 yrs. of experience as a Digital Marketing Executive or similar role

Excellent understanding of Digital Marketing concepts in lead generation

Minimum 3+ yrs. of experience with B2C social media, Google Adwords, email campaigns and SEO/SEM

Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

Skills and experience in creative content writing

Analytical mindset and critical thinking

Excellent communication and interpersonal skills

BSc/BBA/ MBA in marketing or relevant field

Certifications in Google Adwords (Mandatory), Google My Business (Mandatory), Google Analytics (Mandatory), Facebook Blueprint (Not Mandatory)