Digital Marketing Manager

Performance Marketing Lead

Key Responsibilities:

• Strategy & Planning

• Own the paid media strategy across search, display, video, social, and affiliate channels.
• Develop monthly/quarterly performance plans with clear KPIs (leads, CAC, ROAS, etc.)
• Conduct audience and competitor analysis to identify opportunities.

• Campaign Execution

• Oversee the setup, execution, and optimization of campaigns on Google Ads, Meta, LinkedIn, YouTube, and others.
• Monitor pacing, budget utilization, bidding strategies, ad placements, and creative performance.

Ensure adherence to campaign SLAs and timelines.

Required Skills & Experience:

• 38 years of hands-on experience in managing performance campaigns across Google, Meta, and other platforms.
• Strong understanding of performance marketing KPIs, attribution models, and conversion funnels.
• Proven experience managing monthly ad budgets of ?10L1Cr+.
• Expertise in tools like Google Ads, Facebook Ads Manager, GA4, DV360 (preferred), and CRM integration.
• Proficiency in Excel, campaign dashboards, and analytics platforms.
• Strong leadership, client communication, and cross-functional coordination skills.

Salary - 4 lacs to 8 lacs