Digital Marketing Manager/ Sr. Manager

Job Title:

Department:

Digital Marketing Manager

Key Responsibilities:

• Develop and execute

  B2B digital marketing strategies

  for steel products (TMT bars, structural steel, sheets, etc.)
• Drive

  lead generation campaigns

  targeting EPC contractors, infrastructure companies, OEMs, and distributors
• Manage

  Google Ads, LinkedIn Ads, and industry-specific platforms

  for B2B outreach
• Oversee

  website content, product pages, technical brochures, and catalogs

• Plan and manage

  SEO strategies

  for product- and location-based keywords
• Handle

  dealer & distributor digital engagement programs

• Manage

  social media presence

  (LinkedIn, YouTube, Facebook) focused on brand trust and industry leadership
• Coordinate with sales teams for

  lead qualification, CRM integration, and conversions

• Track campaign performance using

  Google Analytics, CRM, and dashboards

• Manage digital branding for

  trade fairs, exhibitions, and industry events

• Monitor competitor digital activities and market trends in the steel sector
  

Key Skills & Competencies:

• Strong understanding of

  Manufacturing Industry.

• Expertise in

  Google Ads, LinkedIn Ads, SEO & SEM

• Experience with

  CRM tools

  and lead tracking systems
• Knowledge of

  technical content marketing

  (spec sheets, case studies, project references)
• Proficiency in

  Google Analytics, Search Console, Tag Manager

• Ability to manage

  marketing budgets and ROI-driven campaigns

• Strong coordination skills with sales, dealers, and agencies
  

Preferred Experience:

• Prior experience in

  Steel / Metals / Manufacturing / Infrastructure industry

  (mandatory)
• Exposure to

  export / international digital marketing

  will be an added advantage

KPIs / Performance Metrics:

• Qualified B2B leads generated
  
• Dealer / distributor engagement growth
  
• Website traffic & inquiry conversion rate
  
• Campaign ROI and CPL
  
• Brand visibility among EPC & infrastructure clients