Key Responsibilities Client & Account Management Act as the primary point of contact for assigned clients Understand client objectives, business goals, and campaign expectations Conduct regular review meetings and present performance reports Manage client feedback and ensure smooth communication between teams Campaign Planning & Coordination Plan and manage Meta, Google, and performance marketing campaigns Coordinate with designers, content writers, media buyers, and developers Ensure all deliverables (ads, creatives, landing pages, reports) are on time Maintain campaign calendars and approval workflows Performance & Reporting Track campaign performance (Leads, CPL, CTR, ROAS, conversions) Share weekly/monthly reports with actionable insights Identify opportunities for optimization and upselling Ensure campaign goals align with client KPIs Internal Team Management Assign tasks to internal teams and follow up on execution Ensure quality checks before campaign launches Maintain documentation, briefs, and client histories Required Skills & Expertise Strong understanding of Digital Marketing fundamentals Hands-on knowledge of Meta Ads, Google Ads & Lead Generation funnels Excellent communication & presentation skills Ability to manage multiple accounts simultaneously Comfortable with numbers, reports, and performance analysis Experience in real estate marketing is a big plus Ideal Candidate Profile 36 years of experience in a digital marketing agency Experience handling multiple clients independently Strong ownership mindset – “This account is mine” Well-organized, proactive, and solution-oriented Comfortable working in a fast-paced agency environment
Content Creation Write high-quality content for: Social media posts & captions Website pages & landing pages Ad copies (Meta, Google, YouTube) Brochures, leaflets & brand collaterals Adapt tone and style based on brand positioning (luxury, mass, premium, local) Content Strategy & Planning Understand campaign objectives and target audiences Assist in content calendars and campaign themes Collaborate with designers and performance teams for cohesive output Editing & Quality Control Proofread and edit content for grammar, clarity, and brand consistency Ensure content aligns with marketing goals and platform best practices Research & Brand Understanding Research competitors, industry trends, and audience behavior Develop content that strengthens brand recall and engagement Required Skills & Expertise Strong command over English (Marathi/Hindi is a plus) Ability to write clear, engaging, and persuasive copy Understanding of digital marketing & social media content formats Basic knowledge of SEO and ad copy writing is an advantage Ability to work on multiple brands and projects simultaneously