Digital Marketing Manager (Performance Marketing)

About the Role

Digital Marketing Manager / Performance Marketing Manager

Key Responsibilities

• Lead Generation & Performance Marketing

• Plan, execute, and monitor lead generation campaigns across Google, Meta, Instagram, and other platforms.
• Ensure daily lead targets are met within the specified budget.
• Provide daily spend analysis reports and weekly campaign ROI reports.

• Campaign Management & Optimisation

• Manage and optimise Google Ads, including YouTube video campaigns.
• Promote YouTube videos through Google Ads and Meta platforms.
• Regularly update, monitor, and optimise campaigns for improved reach and conversions.
• Add and manage funds for Meta & Google Ads campaigns.

• Analytics & Reporting

• Use

  GA4

  for detailed campaign analysis and performance tracking.
• Conduct competitor audits and submit monthly performance reports.
• Submit leads and IVR reports periodically.

• SEO & Content Management

• Oversee SEO strategies to enhance website visibility and ranking.
• Manage website backend submissions and regular updates.
• Ensure postings on all platforms (Meta, Google, YouTube, etc.) are consistent and engaging.
• Create and manage daily posting link templates.

• Creative & Engagement

• Collaborate with the creative team to develop engaging ad creatives and videos.
• Manage WhatsApp broadcasting for marketing communication and lead nurturing.
• Drive audience engagement through innovative digital campaigns.

Requirements

• Bachelors degree in Marketing, Business, or a related field. Master’s preferred.
• Minimum

  5+ years of proven experience

  in digital marketing and performance campaign management.
• Strong knowledge of Google Ads, Meta Ads, YouTube Ads, and Instagram Ads.
• Proficiency in

  GA4, SEO practices, GMB performance analysis, and digital reporting tools

  .
• Demonstrated ability to handle budgets, optimise campaigns, and deliver measurable results.
• Excellent analytical, communication, and problem-solving skills.
• Ability to work independently and manage multiple projects simultaneously.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to work with a dynamic and growth-oriented team.
• Exposure to the latest tools and trends in digital marketing.
• Career growth and learning opportunities.

  Role & responsibilities