Digital Marketing Manager

TheDigital Marketing Manageris responsible for developing, implementing, and managing digital marketing strategies to increase online visibility, drive website traffic, generate leads/bookings, and enhance brand awareness across all digital platforms.

Key Responsibilities:

• Develop and execute digital marketing campaigns (SEO, SEM, PPC, social media, email, content, and influencer marketing).
• Manage company's online presence across all platforms including website, Google, Facebook, Instagram, LinkedIn, YouTube, and other relevant channels.
• Plan and execute paid campaigns on Google Ads, Facebook Ads, Instagram Ads, etc. to maximize ROI.
• Optimize website and content for search engines (SEO) and improve organic traffic.
• Manage and analyze performance of digital campaigns using analytics tools (Google Analytics, Meta Business Suite, etc.) and prepare monthly reports.
• Oversee content creation (blogs, creatives, videos, reels, stories) and maintain brand voice and consistency.
• Collaborate with sales and reservations team to drive online bookings and conversions.
• Monitor competitors digital strategies and suggest improvements.
• Manage online reputation by monitoring and responding to reviews across OTA platforms (Tripadvisor, Booking.com, Google Reviews, etc.).
• Stay updated with latest digital marketing trends, tools, and technologies.

Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in sales and/or digital marketing.
• Strong understanding of digital marketing tools (Google Analytics, Facebook Ads Manager, etc.).
• Excellent communication and interpersonal skills.
• Goal-oriented and self-motivated.
• Experience:57 years