Digital Marketing manager

Plan, execute, and manage paid advertising campaigns across Google Ads (Search, Display, Shopping) and social media platforms (Facebook, Instagram, YouTube, etc.).
Track, analyze, and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and other relevant platforms. Provide actionable insights to stakeholders to improve results. Work closely with the creative team to develop high-converting ad creatives, landing pages, and promotional content that resonate with our target audience. Monitor competitor advertising strategies and industry trends to identify new growth opportunities and competitive advantages for Ayamveda. Recommend and implement strategies to increase online sales, customer acquisition, and enhance brand awareness through digital channels. Regularly perform A/B testing of ad creatives, landing pages, and promotional offers to optimize campaign performance and maximize conversions. Requirements Minimum 5 years of experience in digital marketing, specifically with a focus on paid media and performance marketing. Proven track record of successful paid ad campaigns on Google Ads and Meta Business Suite (Facebook, Instagram, YouTube) Strong knowledge of e-commerce performance marketing and the ability to drive traffic and conversions Excellent analytical skills with the ability to interpret data, optimize campaigns, and make data-driven decisions Experience in budget management and the ability to scale campaigns profitably while ensuring maximum ROI. Knowledge of SEO (Search Engine Optimization), email marketing, and CRO (Conversion Rate Optimization) is a plus. Skills Employee Surveys & Feedback Resignation/Termination Management Compliance & Legal Risk Management Google Ads Bing Ads Google Analytics