Digital Marketing Manager

About Us:

Kallarackal Ladies Collection is a leading retail brand specializing in women’s fashion, accessories, and cosmetics. With a strong legacy and growing digital presence, we are now looking for a dynamic Digital Marketing Executive to join our team and elevate our online identity.

Key Responsibilities:

• Content Creation
• Plan, create, and curate engaging content (images, videos, captions, stories, reels) that aligns with brand identity and seasonal campaigns.
• Work closely with photographers and store team for product highlights and customer-based content.
• Social Media Management
• Manage daily operations of our social media handles (Instagram, Facebook, etc.)
• Maintain a consistent posting schedule with high-quality, on-brand content.
• Community Engagement
• Monitor and respond to all DMs, comments, and mentions in a professional and timely manner.
• Engage with followers, influencers, and relevant online communities to increase brand loyalty and visibility.
• Post Scheduling & Campaign Planning
• Use tools like Meta Business Suite, Buffer, or similar to schedule and optimize posts across platforms.
• Collaborate with the team to plan weekly/monthly content calendars and promotional campaigns.
• Performance Monitoring & Reporting
• Track content performance using basic insights (reach, engagement, etc.)
• Suggest improvements based on data and trends.

Job Types: Full-time, Part-time, Permanent, Fresher

Pay: ₹16,000.00 - ₹25,000.00 per month

Expected hours: 48 per week

Schedule:

• Day shift
• Morning shift

Work Location: In person