Digital Marketing Manager

Location : Sec 51 Gurgaon

Role Overview:

Performance Marketing & Digital Marketing Expert

Key Responsibilities:

SEO Strategy & Execution:

• Optimize website content, metadata, blogs, and location pages to improve organic visibility in local searches (e.g., daycare near me, “preschools in [gurgaon, mumbai]”).
• Conduct keyword research specific to early education and parent search behavior.
• Manage Google Business Profile listings and local citations for all centers.
• Collaborate with content creators to publish SEO-friendly articles and FAQs relevant to parents.
• Track keyword rankings, backlinks, and organic performance using tools like SEMrush, Google Search Console.

SEM / Paid Ads:

• Plan and manage lead-generation campaigns on

  Google Ads

  and

  Meta (Facebook/Instagram)

  targeting parents by location, age group, and intent.
• Create and test compelling ad creatives and landing pages optimized for conversion (inquiries, admissions, center visits).
• Monitor daily performance and adjust bids, audience, and content to maximize ROI and reduce cost per lead.
• Set up and manage remarketing campaigns to engage parents who have shown interest.

Analytics & Reporting:

• Use Google Analytics, Meta Ads Manager, and custom dashboards to analyze campaign performance.
• Generate regular reports with actionable insights to improve traffic, engagement, and lead conversion.

Required Skills & Experience:

• 5- 6 years of hands-on experience in SEO and SEM with a strong portfolio of successful lead-generation campaigns.
• Prior experience working in education, healthcare, or service-based local businesses is a strong plus.
• Strong understanding of local SEO, especially for multi-location businesses.
• Proficiency in Google Ads, Meta Ads, Google Analytics, and related tools.
• Excellent written and communication skills with an understanding of how to connect with parents.

Preferred Qualifications:

• Google Ads and Analytics certified.
• Experience with CRM or lead management tools (e.g., Zoho, HubSpot).
• Basic knowledge of website CMS platforms (WordPress, Wix).