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Four Seasons Hotels, Inc
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Digital Marketing Manager

Digital Marketing Manager

Four Seasons Hotels, Inc

2 - 5 years

6 - 10 Lacs

mumbai

Posted:14 hours ago| Platform:

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Skills Required

san content management google analytics social media market research sem management seo digital marketing japanese

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the location:

In the heart of Worli - the business hub of India s largest city and close to the entertainment and commercial district of Lower Parel, Four Seasons Hotel Mumbai is a chic urban oasis with an intimate, boutique atmosphere
The brands first hotel in India, Four Seasons Hotel Mumbai echoes Powerhouse Luxury in the city that never sleeps Known for unparalleled food & beverage options such as those at AER Mumbai, an award-winning rooftop bar, as well as San:Qi, a city-favourite pan-Asian restaurant with wine bar, private dining rooms, four open-style kitchens overseen by master craftsmen and an extensive menu offering Indian, Chinese, Thai and Japanese delicacies

Role and Responsibilities -

Social Media:

Manage all engagement across Four Seasons Mumbai social media accounts, including: Facebook, Instagram, Twitter, Pinterest, and other platforms including Trip advisor and OTA websites

Thorough understanding of the social media environment and its evolving landscape
Awareness of latest tools, platforms and best practices

Curate content (photography and videography footage) through an editorial calendar of posts and build partnership with mega influencers and brands

Develop strategies to impact awareness and encourage engagement, inspire dream vacations to resorts and build loyalty

Manage Facebook advertising to drive online business to hotel website with digital agency

Utilise Olapic to integrate proper User Generated Content for social sharing on FSMAL platforms

Initiate conversations and build relationships with social influencers; pitch influencers for visits and exposure

Monitor blogs/ follow power bloggers relevant to travel industry and luxury market

Be well versed in Spredfast and use it for content management and social analytics

Prepare monthly Social Media Report and translate data into actionable insights

Do comparison reports on social media statistics with high performing FS properties and competitor resorts Coordination of FSRM participation in Four Seasons Hotels & Resorts brand-driven platforms and its global social media campaigns

Digital :

Responsible for Search Engine Marketing (SEM) and Search Engine Optimization (SEO), to drive online business to hotel website with digital agency

Partner with Revenue Management to prioritize and merchandise package and offer strategies on fs and in online advertising channels

Regularly update keywords in all property online content to maximize SEO

Support direct booking strategy to encourage shift from online travel agencies (OTAs) to company owned channels

Manage content across all OTAs to maximize online business opportunities

Manage Trip Advisor, updating content as needed and seeking opportunities for marketing or promotion

Maintaining hotel web content to ensure up-to-date information, and create new and relevant content on fourseasons, aligning it with the annual PR Plan and Hotels evolving needs and innovations

Acts as main point of contact with Web Team for updating content on FS - across all languages

Manage and ensure up-to-date information in partner websites, including Preferred Partners, wholesalers and TA websites

Manage content on FS Mobile App and ensure that it is updated

Conduct market research of competition s level of exposure and activity on the web

Use Revinate, Google Analytics and Hotel Performance scorecards to measure and report on social media and digital statistics

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Digital Marketing Manager