Digital Marketing Manager

Location: Gurgaon (Work from Office)

Experience : Edtech Industry in Mandatory

Experience: 812 years Work Week: 5 days

Compensation: ?25 30 LPA

Vertical: HigherEd Industry: EdTech (Higher Education experience mandatory)

Role Overview :

We are seeking a Performance Marketing Lead to lead and scale the paid acquisition and revenue growth engine for the HigherEd vertical. This is a strategic leadership role with full accountability for digital acquisition performance, revenue contribution, and team success. The ideal candidate will bring a blend of analytical depth, growth strategy expertise, and team leadership acumen to drive predictable, high-quality lead generation and enrollment outcomes across markets.

Key Responsibilities:

? Own and deliver revenue growth through paid marketing channels by optimizing lead generation, CAC, and LTV.

? Design and execute full-funnel acquisition strategies across Google, Meta, LinkedIn, YouTube, and programmatic channels from awareness to enrollment.

? Forecast, allocate, and manage multi-crore media budgets efficiently to achieve revenue, ROI, and funnel performance targets.

? Build, lead, and mentor a high-performing performance marketing team, instilling a data-driven, ROI-first culture.

? Drive automation and AI-led optimization, leveraging predictive bidding, dynamic creative testing, and audience modeling.

? Partner cross-functionally with Sales, Content, Analytics, and Product teams to strengthen the marketing-to-enrollment pipeline.

? Implement robust measurement frameworks for campaign attribution and decision intelligence.

? Monitor, analyze, and report business impact metrics CPL, CAC, ROI, revenue per channel to senior leadership.

? Champion continuous improvement, building playbooks for scaling campaigns, team capability, and process excellence.

Requirements

? 812 years of experience in performance marketing, digital growth, or revenue marketing within EdTech, Higher Education, or B2C high-value digital businesses.

? Proven success in managing ?15 Cr+ monthly digital budgets with measurable ROI and revenue contribution.

? Demonstrated leadership experience managing, mentoring, and scaling teams or agency partners for high-growth outcomes.

? Strong expertise across Google Ads, Meta, LinkedIn, and programmatic ecosystems, with an understanding of cross-channel attribution and data modeling.

? Deep understanding of CRO, funnel analytics, and performance forecasting.

? Strong commercial and analytical mindset with the ability to connect marketing performance to business P&L outcomes.

? Hands-on experience with AI-driven campaign automation, predictive analytics, and creative optimization is preferred.

? Excellent stakeholder management and executive communication skills.