Digital Marketing Manager

2 - 4 years

4 - 6 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description


To evaluate your skills, we require your social media performance results (e.g., campaign metrics, ROI, engagement data). If you do not provide these, your application will not be considered.

Job Overview
We are looking for a dynamic and creative

Digital Marketing Manager

to lead the digital marketing strategy and execution for our agency and client brands. The ideal candidate will be responsible for developing engaging content, managing social media calendars, boosting community engagement, analyzing performance, and staying ahead of trends. You will work closely with content creators, designers, and performance marketers to grow brand presence and achieve business goals across social platforms.
Key Responsibilities
Publishing Scheduling
  • Manage publishing across platforms like Instagram, Facebook, LinkedIn, Twitter, YouTube, and Pinterest.
  • Ensure timely posting and consistency in brand messaging.
Community Management
  • Monitor and respond to comments, DMs, tags, and mentions.
  • Build and nurture online communities by engaging with followers and influencers.
Performance Tracking Reporting
  • Analyze performance metrics (engagement, reach, followers, etc.) and create reports.
  • Use insights to optimize content and posting strategies.
Trend Monitoring Innovation
  • Stay updated on social trends, algorithm changes, and platform updates.
  • Experiment with new content formats, hashtags, and engagement tactics.
Collaboration Coordination
  • Work closely with clients and internal teams (design, content, ads, SEO) for seamless execution.
  • Align social content with ongoing campaigns, product launches, and events.
Job Requirements
  • Bachelor s degree in Marketing, Communications, Media, or a related field.
  • 2-4 years of experience in social media management, preferably in a digital/creative agency.
  • Strong knowledge of Instagram, Facebook, LinkedIn, X, YouTube, and emerging platforms.
  • Experience using scheduling and analytics tools (e.g., Meta Business Suite, Buffer, Hootsuite, Later, Canva, etc.).
  • Ability to handle multiple accounts and adapt tone of voice to different brands.
  • Portfolio or examples of past social media work are a plus.
Required Skills
  • Social Media Management Engagement
  • Advertising PPC Campaigns
  • SEO Content Optimization
  • Digital Analytics Reporting
  • Project Management Coordination
  • Copywriting Content Creation
  • Influencer Marketing
  • Strong Communication Negotiation
  • Trend Analysis Research

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