Digital Marketing Manager

JD For Digital Marketing Manager

Industry:

Job Summary:

Digital Marketing Manager

Key Responsibilities:

• Plan and execute all digital marketing campaigns, including Google Ads, Meta (Facebook & Instagram), SEO, and email marketing.
• Manage paid advertising campaigns across Meta platforms and Google Ads with a focus on lead generation and conversion.
• Monitor and optimize marketing campaigns for maximum ROI.
• Perform on going keyword research and SEO optimization for company websites and landing pages.
• Create, analyze, and report on campaign performance metrics using analytics tools (Google Analytics, Meta Insights, etc.).
• Collaborate with content creators and designers to ensure consistent brand messaging.
• Stay updated with the latest digital marketing trends, algorithm changes, and best practices.
• Coordinate with the sales and project teams to align digital strategies with business goals.

Key Skills Required:

1. Meta Advertising

   (Facebook & Instagram Ad Campaigns)

2. Campaign Management

3. Google Ads / Ad Words

4. SEO (Search Engine Optimization)

5. Strong understanding of lead generation and customer acquisition funnel
6. Familiarity with tools like Google Analytics, Meta Business Suite, SEM rush, etc.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 2 to 3 years of hands-on digital marketing experience in

  Construction

  or

  Real Estate

  industry (Mandatory).
• Strong communication, analytical, and project management skills.