Digital Marketing Manager

7 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

data-driven Performance Marketing Manager

maximize ROI, improve lead quality & drive patient footfall


Key Responsibilities

  • Plan, monitor, and optimize paid media campaigns (Google, Meta, YouTube, etc.) for maximum ROI.
  • Track

    daily spends, CPL, CTR, and conversion rates

    – take corrective actions quickly.
  • Ensure accurate

    conversion tracking

    via Google Tag Manager, Pixel, and UTM tagging.
  • Drive

    A/B testing

    for creatives, targeting, and landing pages.
  • Review lead quality and coordinate with CRM to improve appointment conversion.
  • Manage the agency relationship with weekly performance reviews and clear KPIs.
  • Oversee SEO efforts to rank for key specialties and geographies.
  • Deliver weekly & monthly performance dashboards to leadership



Requirements

  • 5–7 years in

    performance marketing

    , ideally in healthcare, wellness, or service industry.
  • Proven experience managing budgets of ₹40 lakhs/month+.
  • Analytical mindset –

    data over opinion

    .
  • Excellent coordination & communication skills.
  • Hands-on with

    Google Ads, Meta Ads, SEO, GA, GTM

  • Analytical, ROI-focused, strong communicator


Why Join Us?

You will have the opportunity to lead digital growth for one of India’s fastest-growing women & children’s hospital brands, manage significant ad budgets, and directly impact patient acquisition outcomes.


About Us

14 women & children’s hospitals


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