Digital Marketing Manager (ABM)

Role Overview: As a Partner Marketing Manager for Growth & Training at AI CERTs, your main responsibility will be to define and execute the global marketing strategy for Authorized Training Partners (ATPs) with digital delivery capabilities. You will act as the primary point of contact for developing and maintaining the joint value proposition between AI CERTs and its ATPs. Your role will involve planning and managing marketing efforts tied to certification product launches through ATPs. Additionally, you will be responsible for creating and managing the Marketing Development Funds (MDF) program, ensuring proper promotion of digital ATP value via owned marketing channels, and collaborating with the content team to produce tailored marketing collateral and resources for ATPs. Key Responsibilities: - Define and execute global marketing strategy for AI CERTs" ATPs with digital delivery capabilities - Act as primary point of contact for developing joint value proposition between AI CERTs and ATPs - Plan and manage marketing efforts tied to certification product launches through ATPs - Develop and manage the Marketing Development Funds (MDF) program - Ensure proper promotion of digital ATP value via owned marketing channels - Create and manage a consistent sponsorship framework for ATP participation in AI CERTs events - Collaborate with the content team to produce marketing collateral and resources for ATPs - Maintain and grow a digital resource hub with co-branded marketing content for ATPs Qualifications Required: - 6+ years of experience in marketing roles (excluding internships) - Experience in building, executing, and scaling cross-functional programs or campaigns - Proficiency in using data and metrics to evaluate performance and inform optimization - Experience in partner/channel marketing and go-to-market strategy development - Ability to use customer research and performance data to shape campaigns and improve partner success - Hands-on experience with marketing and CRM tools (e.g., Marketo, Salesforce, Tableau, HubSpot) - Background in B2B/B2C technology marketing, certification or training services, or SaaS products - Strong communication, stakeholder management, and project leadership skills across global and cross-functional teams,