Digital Marketing Manager

Job Title: Digital Marketing & PPC Specialist

Experience: 3–5 Years
Location: Mohali (Phase 8B)

About the Role

We are seeking a Digital Marketing & PPC Specialist to manage and execute in-house company-level digital marketing strategies (not client campaigns). The role requires strong expertise in SEO, social media, and PPC campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to drive measurable results and enhance the company’s online presence.

Key Responsibilities

• Develop and manage end-to-end digital marketing strategies for the company’s brand.
• Handle SEO (On-page & Off-page) to increase website rankings and organic traffic.
• Plan, execute, and optimize PPC campaigns (Google Ads, Facebook, Instagram, LinkedIn).
• Conduct keyword research, competitor analysis, and A/B testing for paid campaigns.
• Track campaign performance, analyze ROI, and prepare detailed reports.
• Manage and grow company presence across social media platforms.
• Plan and execute content marketing strategies aligned with brand objectives.
• Optimize landing pages for conversion rate improvement.

Requirements

• Bachelor’s/Master’s degree in Marketing, Business, or related field.
• 3–5 years of proven experience in digital marketing & PPC for an in-house brand.
• Strong expertise in Google Ads, Facebook Ads Manager, and LinkedIn Ads.
• Deep understanding of SEO, SEM, and analytics tools (Google Analytics, Google Search Console).
• Excellent knowledge of keyword research, campaign optimization, and budget management.
• Creative thinker with a passion for brand growth and lead generation.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund