Digital Marketing Head

Head of Digital Marketing

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with overall business objectives.
• Lead demand generation campaigns to attract high-quality leads for IT services and solutions.
• Manage and optimize performance marketing across platforms such as Google Ads, LinkedIn Ads, Meta, and others.
• Oversee SEO and SEM strategies to enhance online visibility and search rankings.
• Plan and implement content marketing initiatives, including blogs, whitepapers, case studies, and video content.
• Design and execute email marketing workflows, nurturing sequences, and drip campaigns.
• Drive website strategy encompassing content, SEO, UX, and conversion rate optimization.
• Monitor and analyse campaign performance using tools like Google Analytics, HubSpot, SEMrush, and others.
• Collaborate with sales, product, and technology teams to align messaging and improve conversion rates.
• Lead a team of digital marketers, content creators, and external agencies.
• Stay abreast of the latest trends, tools, and technologies in digital marketing.

Key Requirements

• Bachelor s or Master s degree in Marketing, Information Technology, Business Administration, or a related field.
• Minimum 5+ years of hands-on digital marketing experience, ideally in the IT, SaaS, or technology services sector.
• Proven expertise in PPC, SEO, content strategy, email marketing, and social media campaigns.
• Strong knowledge of lead generation funnels in a B2B IT context.
• Proficiency in tools such as HubSpot, Google Ads, GA4, SEMrush, Ahrefs, and related platforms.
• Demonstrated leadership experience managing in-house teams and agency partners.
• Excellent communication, analytical thinking, and strategic decision-making skills.