Digital Marketing (Google & Meta Ads)

Job Description: Google & Facebook Ads Specialist (2–5 Years Experience)

Location: Dwarka, Delhi
Job Type: Full-time
Experience: 2–5 years in Google & Facebook Ads
Industry Requirement: Experience in a Digital Marketing Agency is a must

About the Role

We are seeking a highly skilled Google & Facebook Ads Specialist with 2–5 years of experience in managing performance-driven advertising campaigns. The ideal candidate must have a strong background in digital marketing agency environments and experience handling international clients/projects. Candidates from Delhi will be preferred.

Key Responsibilities

Google Ads Management

• Create, manage, and optimize campaigns across:
• Google Shopping Ads
• Display Ads
• YouTube Ads
• Performance Max Campaigns
• Search Ads
• Conduct keyword research, competitor analysis, and campaign planning.
• Track and optimize KPIs: CTR, CPC, ROAS, conversion rate, CPA, etc.
• Implement A/B testing for creatives, landing pages, and audience targeting.
• Develop and present performance reports to clients.

Facebook & Instagram Ads

• Set up and optimize campaigns across:
• Facebook Ads
• Instagram Ads
• Plan audience segmentation, custom audiences, and retargeting campaigns.
• Evaluate ad creatives, placements, and formats to maximize performance.

Agency & Client Handling

• Manage multiple client accounts simultaneously.
• Work closely with international clients and understand global marketing strategies.
• Coordinate with content, design, and analytics teams for campaign execution.
• Deliver performance insights and strategic recommendations during calls and meetings.

Required Skills & Qualifications

• 2–5 years of experience in Google & Facebook Ads.
• Mandatory experience working in a Digital Marketing Agency.
• Hands-on expertise with:
• Google Ads Manager
• Meta Ads Manager (Facebook & Instagram)
• Google Analytics, Tag Manager, and other tracking tools
• Strong understanding of performance marketing, budgeting, and ROI optimization.
• Ability to handle international clients and communicate professionally.
• Excellent analytical, reporting, and problem-solving skills.

Job Types: Full-time, Permanent

Pay: Up to ₹60,000.00 per month

Work Location: In person