Digital Marketing Expert

Digital Marketing Manager responsibilities include:

1. Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

2. Maintaining our social media presence across all digital channels

3. Measuring and reporting on the performance of all digital marketing campaigns

Major Responsibilities

1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

2. Design, build and maintain our social media presence on all platforms

3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

4. Identify trends and insights, and optimize spend and performance based on the insights

5. Brainstorm new and creative growth strategies

6. Plan, execute, and measure experiments and conversion tests

7. Collaborate with internal teams to create landing pages and optimize user experience

8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Requirements and skills

1. BS/MS degree in marketing or a related field

2. Proven working experience in digital marketing

3. Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

4. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

5. Experience in optimizing landing pages and user funnels

6. Experience with A/B and multivariate experiments

7. Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

8. Working knowledge of ad serving tools (e.g., DART, Atlas)

9. Experience in setting up and optimizing Google AdWords , Facebook, Instagram, YouTube campaigns.