Digital Marketing Executive

Role Overview
Own end-to-end digital performance: website management, paid campaigns, and creative execution. This role is for someone who can build, launch, optimise, and report without hand-holding. If they can’t show proof of results, they don’t fit.

Key Responsibilities

• Manage and update WordPress websites (Divi or similar builders); ensure speed, UX, on-page SEO, and landing page creation.
• Plan, launch, and optimise campaigns on LinkedIn Ads and Google Ads (Search, Display, Performance Max).
• Create high-quality creatives using Canva—ad banners, social assets, landing page visuals, and marketing collateral.
• Track and analyse campaign performance using GA4, LinkedIn Campaign Manager, and Google Ads dashboards.
• Conduct keyword research, audience segmentation, and funnel optimisation.
• Maintain and improve lead quality, CPL, and conversion rates.
• Collaborate with sales/lead management teams to ensure accurate campaign-to-revenue tracking.
• Manage basic automation workflows and UTM tracking.
• Stay updated on ad policy changes and best practices.

Required Skills & Experience

• Proven experience in managing WordPress websites and building landing pages.
• 1–3 years experience running paid ads on LinkedIn + Google with measurable results.
• Strong command of Canva (premium-level quality expected).
• Ability to write ad copies, headlines, and CTAs with clarity.
• Clear understanding of GA4, pixels, events, conversions, and attribution.
• Data-driven mindset—comfortable with reading dashboards and making decisions.
• Ability to work independently with strict deadlines.

Good to Have

• Basic SEO understanding
• Experience with CRM tools (HubSpot, Zoho, or similar)
• Understanding of B2B funnels and high-value lead gen

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person