Digital Marketing Executive

Wisdom college for creativity & design is a leading institution specializing in design education, with courses in fashion design, Interior design, Graphic & animation, Web development. We are dedicated to nurturing creative talent and providing industry-relevant education with a strong focus on practical skills.

Job Summary-

We are seeking a result oriented & creative Digital Marketing Executive lead our online presence and marketing efforts. The ideal candidate will be a strategic thinker with hands-on experience in managing end-to-end digital campaigns. This role is crucial for driving student admissions, enhancing our brand reputation, and engaging with our target audience of prospective students, parents, and industry partners.

Responsibilities-

• Handle Digital promotions of courses for creating awareness & lead generation.
• Plan, execute, and manage performance-driven ad campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, Shopping).
• Develop and implement digital marketing strategies to meet sales and conversion goals.
• Monitor, evaluate, and assess campaign performance using tools such as Google Analytics, Meta Business Manager, etc.
• Analyze customer behavior and journey to refine targeting and messaging.
• Conduct A/B testing to improve campaign effectiveness.
• Track KPIs and prepare regular performance reports with insights and action points.
• Optimize budget allocation across channels for maximum ROI.
• Stay updated with the latest trends, tools, and best practices in digital marketing.
• Assist in Sales & Marketing activities.
• Proficiency in Microsoft Office applications including Excel.

Working experience on Photoshop/CorelDraw will be an added advantage.

Job Types: Full-time, Part-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person