Digital Marketing Executive

Company Description

Texila American University Consortium (TAU-C), headquartered in India, serves as the parent organization for educational institutions like Texila American University Guyana, Texila American University Zambia, and Texila e-Learning. Through a diverse portfolio of academic programs, TAU-C and its subsidiaries currently educate over 4,000 students from more than 70 countries. The consortium focuses on delivering world-class education and training to create leaders in various fields.

Role Description

This is a full-time on-site role based in Coimbatore for a Digital Marketing Executive. The role includes planning and implementing marketing campaigns, managing social media platforms, creating and curating digital content, and using analytics to monitor performance. The Digital Marketing Executive will also collaborate with cross-functional teams to ensure alignment with overall marketing strategies and goals.

Role :

Experience :

Job Location :

• Plan and execute digital marketing campaigns for SaaS products
• Manage lead generation campaigns through Google Ads, LinkedIn, and social media
• Optimize website and landing pages for SEO and conversions
• Create and manage email marketing and marketing automation campaigns
• Track and analyze performance using tools like Google Analytics, CRM, and marketing dashboards
• Collaborate with sales and product teams to align marketing strategies
• Manage content marketing initiatives such as blogs, case studies, and webinars

• Strong understanding of digital marketing strategies for SaaS businesses
• Experience with lead generation, funnel optimization, and conversion tracking
• Knowledge of SEO, PPC, email marketing, and social media platforms
• Familiarity with CRM and marketing automation tools
• Good analytical, communication, and organizational skills

• Bachelor’s degree in Marketing, Business, or a related field
• 4–5 years of experience in digital marketing (SaaS experience preferred)
• Relevant digital marketing certifications are a plus

• Prior experience working in a

  SaaS-based company or Projects

• Understanding of B2B marketing and subscription-based business models

varun.m@texila.org

Thanks & Regards

Varun

Manager TA