Digital Marketing Executive

1 - 2 years

1 - 2 Lacs

Posted:1 day ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

  • Develop and manage digital marketing campaigns (Google Ads, Meta Ads, etc.).
  • Plan and execute SEO/SEM, email marketing, social media, and display advertising campaigns.
  • Manage social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.) and increase engagement.
  • Analyze web traffic metrics using tools like Google Analytics and prepare performance reports.
  • Collaborate with the design and content teams to create high-quality digital content.
  • Optimize content for the website and social media channels to improve visibility and ranking.
  • Monitor competitor activities and suggest innovative marketing strategies.
  • Handle lead generation campaigns and follow up with the sales team for conversion tracking.
  • Manage and maintain the company website and ensure up-to-date content.
  • Stay up to date with the latest trends and best practices in digital marketing.

Key Skills & Competencies:

  • Proficiency in digital marketing tools (Google Ads, Analytics, Facebook Ads Manager, etc.)
  • Good knowledge of SEO, SEM, and content marketing.
  • Strong understanding of social media algorithms and engagement strategies.
  • Excellent communication, analytical, and creative thinking skills.
  • Ability to work independently and as part of a team.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • 1–2 years of experience in digital marketing or a similar role.
  • Certification in Google Ads / Digital Marketing (preferred).

Job Type: Full-time

Pay: ₹15,000.00 - ₹18,000.00 per month

Work Location: In person

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