Digital Marketing Executive

Job Title: Digital Marketing Executive
Department: MarCom & Design

About Us
We are a materials intelligence company bridging the physical and digital worlds of architecture, design, and construction. Through immersive experiences and digital platforms, we help professionals discover, evaluate, and connect with innovative material brands.

Role Overview
We are looking for a Digital Marketing Executive with hands-on experience in running digital campaigns and creating high-performance content. The ideal candidate should have strong knowledge of Meta Ads and Google Ads, and be able to support visual content creation through basic video editing. You will be responsible for driving visibility, engagement, and leads through paid campaigns and content amplification.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube)
• Monitor campaign performance and KPIs; adjust targeting, bidding, and creative for maximum ROI
• Collaborate with the content and design team to create effective ad creatives, videos, and visual assets
• Conduct keyword research, audience segmentation, and campaign testing
• Support video content editing and motion design for short-form promotional formats
• Analyze campaign data and prepare weekly performance reports
• Coordinate with platform, events, and sales teams to align digital campaigns with broader business goals

Requirements

• 1–2 years of experience in digital marketing with focus on paid media
• Proven experience with Meta Ads Manager and Google Ads platforms
• Ability to create and manage ad sets, audiences, lookalikes, and conversion tracking
• Working knowledge of video editing tools (e.g., Adobe Premiere Pro, CapCut, or similar)
• Understanding of performance metrics such as CTR, CPC, ROAS, and engagement rates
• Strong analytical skills and attention to detail

Nice To Have

• Interest or background in architecture, design, or construction products
• Familiarity with tools like Canva, Figma, or Adobe Creative Suite for visual adaptation
• Experience managing social media calendars and organic content strategies
• Exposure to marketing automation.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Ability to commute/relocate:

• Gurgaon - 122003, Haryana: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Digital Marketing Executive: 1 year (Required)

Work Location: In person