Digital Marketing Executive

As a Meta (Facebook & Instagram) Marketing Specialist, your role involves planning, creating, and managing lead generation campaigns on Meta platforms. You will be responsible for developing engaging ad creatives and copy to attract potential customers. Monitoring campaign performance, optimizing targeting, and managing ad spend for better ROI will also be part of your key responsibilities. Additionally, you will manage dealership social media pages and assist with organic content posting when required. Key Responsibilities: - Plan, create, and manage lead generation campaigns on Meta platforms - Develop engaging ad creatives and copy - Monitor campaign performance and optimize targeting and ad spend - Manage dealership social media pages and assist with organic content posting Qualifications Required: - 0-3 years of experience in digital marketing - Proficiency in Meta (Facebook & Instagram) marketing - Strong analytical skills for analyzing campaign data and providing insights - Knowledge of digital marketing trends, tools, and platform updates In this role, you will also be responsible for Google Ads Management, including creating and managing Google Search, Display, and YouTube ad campaigns. Performing keyword research and ad optimization to improve click-through and conversion rates will be essential for success in this position. Furthermore, you will work closely with the marketing and sales teams to align digital campaigns with dealership goals. Analyzing campaign data, providing insights, and suggesting improvements will be part of your responsibilities. It is crucial to stay updated with digital marketing trends, tools, and platform updates to ensure effective campaign strategies. You will collaborate with the design team for ad creatives and landing page visuals and coordinate with the sales team to ensure leads are followed up promptly and effectively. Additionally, you will support offline marketing events through digital promotions. As a full-time, permanent employee, you will be entitled to benefits such as health insurance and provident fund. The work location for this position is in person.,