Digital Marketing Executive

Job Purpose:

To plan, execute, and manage all digital marketing initiatives to increase brand visibility, generate qualified leads, and drive business growth for mould bases and industrial tooling solutions.

Key Responsibilities:

• Digital Strategy & Planning
• Develop and implement comprehensive digital marketing strategies aligned with the company's business objectives.
• Plan and manage digital advertising campaigns across Google Ads, LinkedIn, Instagram, and industry-specific platforms.
• Content Creation & Management
• Oversee the creation of engaging and technically accurate content (posts, reels, blogs, videos) showcasing mould bases, machining processes, and product features.
• Manage website content updates, SEO optimization, and landing pages.
• Social Media Management
• Manage and grow the company’s social media presence (LinkedIn, Instagram, Facebook, YouTube).
• Plan and schedule regular posts related to manufacturing processes, mould base products, and industry trends.
• Lead Generation
• Plan and execute lead generation campaigns using Google Ads, email marketing, and industrial B2B platforms (e.g., Indiamart, TradeIndia).
• Monitor lead quality and coordinate with the sales team for conversion.
• SEO & SEM
• Conduct keyword research relevant to mould base, machining, and tool room solutions.
• Optimize website pages for SEO; monitor traffic, rankings, and conversions.
• Analytics & Reporting
• Track digital marketing performance using Google Analytics, Meta Business Suite, and CRM tools.
• Prepare monthly reports on campaign performance, lead generation, and ROI.
• Collaboration
• Coordinate with the design team for creatives and videos.
• Work closely with the sales and product development teams to align marketing strategies.

Key Skills & Competencies:

• Hands-on experience in industrial/B2B digital marketing
• Knowledge of mould base or engineering product marketing preferred
• Strong understanding of SEO, SEM, Google Ads, and Social Media Ads
• Good content writing and communication skills (technical product-focused)
• Proficient in Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager
• Ability to manage multiple projects and deadlines
• Basic graphic design & video editing knowledge (Canva, Photoshop, Premiere Pro) preferred

Job Types: Full-time, Permanent

Pay: ₹9,000.00 - ₹25,000.00 per month

Schedule:

• Morning shift

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)

Work Location: In person