Pothys, a renowned name in the textile industry of Tamil Nadu, is celebrated for its high-quality, diverse clothing options and exceptional customer service. Established over 90 years ago, the company boasts a legacy that traces back to serving the royal households of maharajas. Pothys holds distinctions such as the Guinness World Record for the longest silk saree and ISO 9001 certification. Known for exclusive silk brands like Samudrika, Parampara, and Vastrakala, Pothys is a leader in authentic silk craftsmanship and innovation. With a vibrant history and a commitment to excellence, Pothys continues to be a trusted name in the world of textiles.

Role Description

This is a full-time, on-site role for a Digital Marketing Executive located in Kochi. The Digital Marketing Executive will be responsible for managing and implementing digital marketing campaigns, creating and optimizing content for web and social media platforms, analyzing web traffic, and driving customer engagement. The role also involves collaboration with marketing teams to develop strategies aligned with business goals.

Qualifications

Proficiency in Digital Marketing and Social Media Marketing
Strong Communication and Web Content Writing skills
Experience with Web Analytics and data interpretation
Ability to develop and execute marketing strategies effectively
Bachelor’s degree in Marketing, Business Administration, or a related field
Attention to detail, creativity, and problem-solving skills
Relevant experience in the retail or textile industry is a plus

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Digital Marketing Executive