Job
Description
We are looking for a results-driven digital marketing professional with hands-on experience in Meta Ads, Google Ads, and SEO strategies. You will be responsible for driving high-quality leads, improving ROAS, and boosting search engine visibility across platforms. Responsibilities: 🔹 Performance Marketing: Plan, launch, and manage paid ad campaigns across Meta (Facebook & Instagram), Google Search, Display, YouTube, and WhatsApp channels. Geo-target campaigns based on pin codes, custom radius, and location demand. Set up retargeting, lookalike, and lead form campaigns to drive bookings, product sales, and franchise leads. Track CPL, ROAS, CTR, and conversion metrics. Conduct A/B testing on creatives, ad copies, and landing pages. 🔹 SEO (Search Engine Optimization): Develop and implement on-page and off-page SEO strategies to improve Google ranking for grooming services, pet products, and franchise pages. Perform keyword research, content optimization, backlink building, and technical SEO audits. Work with content writers/designers to create SEO-friendly blogs, landing pages, and website sections. Optimize Google My Business (GMB) listings and local SEO elements. 🔹 Reporting & Coordination: Create weekly and monthly performance reports. Coordinate with internal teams for creatives, landing pages, automations, and WhatsApp marketing flows. Suggest improvements for user journeys, page structure, and conversion funnels.
