Digital Marketing Executive

About the Role

We are looking for a skilled Digital Marketing Executive to transform our paid search marketing campaigns. In this role, you will be required to set up and manage our paid search marketing and online advertising. You will also work with our digital marketing team to create campaigns that maximize online presence and conversions.

Key Responsibilities

• Plan & implement campaigns across various digital channels, including social media, email, and paid marketing.
• Conduct market research to understand the client's target audience and provide insights for campaign optimization.
• Manage and execute projects from start to finish individually and take client calls.
• Collaborate with cross-functional team members to ensure projects are delivered on time.
• Analyze campaign performance and provide regular reporting to clients.
• Actively participate in client calls and meetings, recommending digital marketing strategies.
• Analyze and provide the right feedback on technical issues.
• Create reports based on paid campaign performance and take corrective action
• Write content for landing pages, social media, paid ads, and emails.
• Stay up-to-date with the latest digital marketing trends and technologies and incorporating them into campaigns.

Required Qualifications & Skills

• A bachelor's degree in marketing, information technology, or digital marketing.
• Certification as a PPC specialist or paid search specialist is beneficial.
• At least 3-4 years experience as a paid search marketer or in the paid search space.
• A thorough working knowledge of demand-side platforms.
• A detailed understanding of practically applying PPC marketing principles.
• Data and web metrics analytical skills.
• Collaborative mindset and a team player.
• Passionate about marketing and search marketing.
• Driven to achieve results and make an impact.

Preferred Skills

• Facebook ads
• Google ads
• Ad copy writing
• Google analytics
• Tag manager
• Email marketing automations
• Website funnels
• Conversion tracking

What We Offer

• A dynamic and collaborative work environment.
• Opportunities for growth and career progression.
• Competitive compensation and benefits.
• 5 days working

Location: Viman Nagar, Pune

Job Types: Full-time, Permanent

Pay: Up to ₹700,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person