Digital Marketing Executive

Job Description

Job Description: Digital Marketing Executive Position Overview: We are seeking a skilled and dynamic Digital Marketing Executive to join our team. The ideal candidate will be passionate about digital marketing and possess a strong understanding of various digital platforms and strategies. This role requires creativity, analytical skills, and the ability to work in a fast-paced environment. Responsibilities: 1. Develop and implement digital marketing campaigns to drive brand awareness, engagement, and conversion. 2. Manage and optimize digital channels including but not limited to social media, email marketing, SEO, SEM, and display advertising. 3. Create and curate engaging content for digital platforms, including blog posts, social media posts, videos, and graphics. 4. Monitor and analyse key performance metrics to measure the success of campaigns and identify areas for improvement. 5. Stay up-to-date with the latest trends and best practices in digital marketing, and implement innovative strategies to achieve business objectives. 6. Collaborate with cross-functional teams including marketing, sales, and design to ensure alignment of digital marketing efforts with overall business goals. 7. Conduct market research and competitor analysis to identify opportunities for growth and differentiation. 8. Manage relationships with external vendors and agencies to support digital marketing initiatives as needed. 9. Provide regular reporting and insights to stakeholders on campaign performance and recommendations for optimization. 10. Support the development and execution of integrated marketing campaigns across multiple channels. Qualifications: 1. Bachelor’s degree in Marketing, Communications, Business Administration, or related field. 2. Proven experience in digital marketing with a focus on social media, email marketing, SEO, SEM, and content marketing. 3. Strong understanding of digital analytics tools such as Google Analytics, Facebook Insights, and SEMrush. 4. Excellent written and verbal communication skills, with the ability to create compelling content for digital platforms. 5. Creative thinking and problem-solving abilities, with a keen eye for detail. 6. Ability to multitask and manage multiple projects simultaneously in a deadline-driven environment. 7. Strong analytical skills with the ability to interpret data and draw actionable insights. 8. Experience working with marketing automation platforms such as HubSpot or Marketo is a plus. 9. Certifications in digital marketing (e.g., Google Ads, Google Analytics, Facebook Blueprint) are desirable. Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹30,000.00 per month Benefits: Cell phone reimbursement Internet reimbursement Paid sick time Provident Fund Schedule: Day shift Work Location: In person