Digital Marketing Executive

Role & responsibilities

1. Digital Marketing

• Build and execute digital marketing strategies to enhance online presence.
• Coordinate with the digital marketing agency for campaign planning and execution.
• Create and manage content for social media, website, and digital platforms.
• Draft and design product-related technical documents in a professional and presentable format.
• Handle print and online media content such as blogs, newsletters, and brochures.

2. PR Activity & Branding

• Identify suitable media channels for brand visibility and awareness.
• Manage public relations activities and maintain engagement with relevant media partners.
• Support brand communication and ensure consistency in brand messaging.

3. Events & Promotion Activities

• Coordinate participation in industry awards and recognitions.
• Plan, organize, and execute corporate events, exhibitions, and promotional activities.
• Work closely with internal teams and vendors to ensure smooth event execution.

4. CSR Activities

• Support in planning and coordinating company CSR initiatives and social responsibility campaigns.
• Maintain records and documentation related to CSR activities.

Skills Required

• Strong communication and presentation skills.
• Creative thinking and attention to detail.
• Basic understanding of digital marketing tools and social media platforms.
• Proficiency in MS Office (Word, PowerPoint, Excel).
• Good coordination and multitasking abilities.

Preferred candidate profile