Digital Marketing Executive - Education Sector

Company Description:

RICE Adamas Group

From competitive exam training to world-class K–12 and higher education, we are committed to empowering learners with knowledge, skills, and values that prepare them for success in a dynamic world. Our legacy is built on innovation, academic rigour, and a deep passion for transforming lives through education.

Role Description:

Digital Marketing, Performance Marketing (Digital Marketing Campaign executive)

• Hands on experience to handle Meta campaign, E-commerce, display campaigns and native ads campaigns.
• Experience: 2-5 years in performance marketing, E-commerce experience
•  Proficient lead generation campaign management from start to finish; measuring and analyzing results / ROI and adapting approach as necessary.
• Excellent e-commerce digital campaign experience.
•  Executing paid marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
•  Optimization of the company website, developing user experience and content where required, whilst driving SEO and SEM
• Track key performance metrics like CTR, CPC, CPA, ROAS, and conversions.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Support A/B testing of ads, landing pages, and creatives to improve results.
• Knowledge of Google Analytics, Tag Manager, and basic SEO.
• Strong analytical skills with the ability to interpret campaign data and draw actionable insights.
• Effective communication and collaboration skills.
• Graduation is mandatory in any field.
• Agency/ Education experience and candidate who has handled large amount campaigns preferred.

Qualifications:

• Marketing and Communication skills
• Social Media Marketing skills
• Web Content Writing skills
• Web Analytics skills
• Experience in the education sector is a plus
• Bachelor's degree in Marketing, Communications, or related field