Digital Marketing Executive (Ecommerce & Growth Focused) - Immediate

Job description

We are looking for a results-driven Digital Marketing Executive to drive traffic, leads, and online sales for our eCommerce and export business. This role is highly execution-focused and requires hands-on experience in paid ads, social media marketing, basic SEO, analytics, and conversion optimization.

The ideal candidate should be comfortable working in a startup environment, managing campaigns end-to-end, and continuously optimizing performance with a strong ROI mindset.

Remote option would be considered for right candidate

Key Responsibilities

Performance & Paid Marketing (High Priority)

Plan, execute, and optimize Meta (Facebook/Instagram) and Google Ads

Manage ad budgets with focus on ROI, CPA, ROAS, and conversions

Test creatives, audiences, offers, and landing pages

Track daily performance and optimize campaigns

Social Media & Content Promotion

Manage and grow social media platforms (Instagram, Facebook, YouTube, etc.)

Promote Reels, Shorts, videos, and creatives in collaboration with designers

Identify trending content formats and engagement opportunities

Support influencer and collaboration campaigns (if required)

SEO & Organic Growth (Basic to Intermediate)

Perform keyword research for products and categories

Optimize website pages, product listings, and blog content

Improve search visibility through on-page SEO best practices

Track rankings and organic performance

Website & Conversion Optimization

Work closely with the web designer to improve landing pages and conversion rates

Monitor website analytics to identify drop-offs and improvement areas

Suggest offers, banners, and promotions to improve sales

Analytics, Reporting & Insights

Track performance using Google Analytics, Google Search Console, Meta Ads Manager

Prepare simple weekly and monthly performance reports

Provide actionable insights to improve traffic, engagement, and conversions

Collaboration & Coordination

Coordinate with graphic designers, video editors, and web developers

Align marketing activities with product launches, festivals, and promotions

Support export and B2B marketing initiatives if required

Required Skills & Qualifications

Core Skills (Must-Have)

Hands-on experience with Meta Ads and Google Ads

Strong understanding of digital funnels and conversion optimization

Knowledge of SEO fundamentals and keyword research

Experience with Google Analytics and basic reporting

Ability to work in a fast-paced startup environment

Tools & Platforms (Preferred)

Meta Ads Manager

Google Ads

Google Analytics & Search Console

Shopify / eCommerce platforms (preferred)

Canva / basic creative tools (bonus)

Experience Requirements

2 to 5 years of experience in Digital Marketing / Performance Marketing

Experience working with eCommerce or D2C brands preferred

Proven record of driving traffic and sales

Soft Skills

Data-driven and analytical mindset

Strong ownership and accountability

Willingness to experiment and learn fast

Good communication and coordination skills

Budget-conscious and ROI-focused

Key Performance Indicators (KPIs)

Website traffic growth

Conversion rate & ROAS

Cost per acquisition (CPA)

Online sales & lead generation

Engagement growth on social platforms

What We Offer

High ownership role with visible impact on growth

Opportunity to work across multiple product categories

Fast learning and career growth in a startup environment

Competitive compensation based on experience

Interested candidates what's app profile to 9940463566 " Digital Marketing"