Digital Marketing Executive

Designation - Digital Marketing Executive  Roles and Responsibilities:Plan all the SEO, web, social media, email and display marketing campaigns for the marketing team.Allocate specific budgets to each marketing role and divide the marketing campaigns over a period of time and among the marketing teamCollection and interpretation of data from various marketing campaigns and analysis of that dataIdentification of trends and communication of these trend insights to the respective groupsPlanning, executing and measuring the conversion rates from digital marketing campaignsIdentifying crucial customer conversion points and drop off points that maximises user funnelsBeing up to date with emerging technologies and use of them to maximise outputPeriodic measurement of digital marketing campaign performance and evaluation of the performance against goals and other key performance indicatorsBrainstorming new digital marketing platforms and ways to capture customer attentionCreating, proofreading and editing for various digital marketing content to ensure consistency in brandingCreating, proofreading and editing for various marketing sources to ensure consistency in brandingRequirements and skillsProven experience as Digital Marketing Executive or similar roleExcellent understanding of digital marketing concepts and best practicesExperience with B2C social media, Google Adwords and email campaigns and SEO/SEMWorking knowledge of ad serving tools (e.g., DART, Atlas)Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)Skills and experience in creative content writingAnalytical mindset and critical thinkingExcellent communication and interpersonal skillsEligibility Criteria:Any graduate Schedule: Monday to Friday