Job
Description
Job Information Date Opened 06/19/2025 Job Type Full time Industry Manufacturing Work Experience 1-3 years Salary 20000 to 25000 City Coimbatore South State/Province Tamil Nadu Country India Zip/Postal Code 641018 About Us Autoprint is India’s leading manufactures and exporters of Offset Printing, UV Coating, Die Cutting, Blanking Variable Data Printing & Carton Inspection- oriented capital equipment. Over 12500+ installations, exporting to more than 50 countries in a span of just 30 years Job Description The Digital Marketing Executive plays a pivotal role in planning and executing digital marketing strategies that drive brand awareness, lead generation, and customer engagement across multiple digital platforms. This role requires a hands-on approach to campaign management, content creation, analytics, and coordination with both internal teams and external vendors. The ideal candidate is results-oriented, creative, and data-driven. Key Responsibilities 1. Digital Strategy & Planning Develop and implement comprehensive digital marketing strategies aligned with business goals. Plan and execute integrated online campaigns to increase brand visibility and generate leads. Optimize website and landing page content for SEO performance and user experience. Manage paid advertising campaigns across Google Ads and social media platforms. Maintain a dynamic content calendar, ensuring scheduling is always four weeks in advance. Maintain and update the agent onboarding and engagement tracker. 2. Content Creation & Management Create compelling content for use across social media, blogs, email newsletters, and web platforms. Collaborate with the design team and printing press to develop visually engaging marketing assets. Manage and grow social media channels by scheduling posts and interacting with followers. Plan, design, and execute targeted email marketing campaigns with segmented lists for optimal engagement. Ensure all digital content adheres to brand tone, style, and compliance standards. 3. Analytics & Reporting Monitor and analyze digital campaign performance using tools like Google Analytics, Meta Ads Manager, etc. Generate weekly performance reports with key insights and actionable recommendations. Track KPIs such as CTR, conversion rate, cost per lead, and ROI to inform strategy adjustments. Manage the digital marketing budget efficiently to maximize campaign effectiveness and ROI. 4. Demonstrations & Events Coordinate in-person and virtual product demonstrations at the factory or showroom. Support logistics and promotional efforts for demo events to ensure strong turnout and engagement. Collect feedback and measure the impact of demonstrations on lead quality and conversion. Requirements A bachelor's degree in Marketing, Digital Media, Communications, or a related field, with 2–4 years of hands-on experience in digital marketing. Proficiency in SEO, Google Ads, social media platforms, content creation, and email marketing tools is essential. Strong analytical skills with experience in using tools like Google Analytics and Meta Ads Manager to measure and optimize campaign performance. Excellent communication, organizational, and time management skills are required, along with the ability to work independently and collaboratively in a fast-paced environment. Familiarity with CRM systems and a basic understanding of design and web development are a plus. Benefits EPF Bonus Gratuity Incentive Payment
