Digital Marketing Executive

As a Marketing Specialist at our company, your role will involve driving online sales of wallpaper products through strategic and analytical approaches. You will be responsible for various tasks such as conducting market research, analyzing keyword trends, optimizing conversion rates, and managing marketing activities across our website and digital platforms. Key Responsibilities: - Conduct market research to identify trends, target audiences, and opportunities in the wallpaper and luxury home decor industry. - Perform keyword research and SEO analysis to enhance product visibility and organic search performance. - Analyze website performance, track user behavior, and optimize conversion rates to boost sales. - Develop strategies utilizing SEO, SEM, email marketing, and content campaigns to drive traffic to the website. - Monitor competitors" digital presence and market positioning. - Manage and update website content, banners, and promotions in collaboration with design and development teams. - Prepare reports and insights on campaign performance and recommend enhancements. Qualifications: - Bachelor's degree in Marketing, Business, or a related field. - Proven experience in digital marketing, e-commerce, or a similar role. - Strong knowledge of Google Analytics, SEO tools, and keyword analysis platforms. - Familiarity with CMS platforms such as WordPress and Shopify. - Excellent communication, analytical, and project management skills. - Creative mindset with attention to detail and ability to adapt to changing trends.,